How do you measure CPG campaigns without a direct purchase?

Reach and frequency are verified at the household level and can connect to retail-measurement and sales-lift partners, so impact is tied to the basket rather than a click.

Can you reach households at national scale?

Yes. Verified open-web inventory delivers the household reach and frequency that brand and category growth depend on, beyond what a single platform offers.

How do you handle alcohol and restricted categories?

Age-gating and category rules are enforced on every placement, and suitability screening keeps regulated products out of non-compliant contexts.

Do you support shopper-marketing and occasion-based campaigns?

Audiences include occasion, seasonal, and in-market grocery intent, so awareness and shopper activity can be timed to the moments that drive purchase.

Reach households at scale, on inventory you can verify

Build brand and drive purchase intent across verified food, drink, and lifestyle sites, with the reach a single platform can’t match.

Request access Estimate your reach

Live platform. Access is reviewed to keep the network clean.

Brand Safety

Fresh · 47m ago

ComplianceKeywords & RulesDomainsAllowlists & BlocklistsAudit log

Traffic quality score

Traffic Quality Score

Healthy

Traffic quality score blends IVT, viewability, and brand-safety clearance for this period (sample data). Open the score gauge, or pick any Traffic quality metric to dig into its overview and rating history.

About this metric

Traffic quality

Invalid Traffic 2.1%

Ad impressions that aren't from real human users. Lower is better. This slice looks healthy.

Viewability 74.3%

The percentage of impressions where the ad was actually visible. Strong vs a ~60% planning anchor.

Brand-Safe Domains 96.2%

Share of impressions on domains that pass brand safety filters. Strong coverage.

Suspicious Traffic 3.7%

A broader catch-all for traffic that looks abnormal. Worth watching but not alarming.

SIVT Rate 0.4%

Sophisticated Invalid Traffic — harder to detect than general invalid traffic. Low modeled SIVT in this slice.

Vendor compliance

Integral Ad Science Verified

Pre-bid and post-bid verification for viewability, brand safety, and invalid traffic on every billed impression. MRC-accredited methodology.

DoubleVerify Compliant

Viewability, fraud, and attention signals tied to delivery. Quarterly attestation packs filed with compliance; SOC 2 Type II current.

HUMAN Security (formerly White Ops) Verified

Sophisticated invalid traffic detection and pre-bid bot defense. Used to gate premium audience buys before activation.

Trustworthy Accountability Group Compliant

TAG Brand Safety Certified inventory across the portfolio. Annual recertification on file with Legal.

Trusted by leading brands on the open web

The hard part of CPG advertising

You don’t sell direct, so there’s no purchase to retarget.

CPG is won on verified household reach and frequency, not last-click. The sale happens at a shelf or a basket you don’t own, which makes wasted impressions and unverified inventory pure leakage. RevIQ delivers brand-safe household reach at national scale and connects to retail measurement, so every dollar of reach is real.

2.1Breachable on the open web
- In-market: Grocery Intent
- Households Demographic
- Brand loyal Interest
- Urban & suburban Demographic
Signals we target
1. Game day and big-event occasions
2. Summer and grilling season
3. Holiday entertaining
4. New-product and seasonal launches
Moments that matter
everyday-living.com

Ad Brand-safe

Where your ads run
Verifying live
- Pre-bid
- Brand-safe
- IVT clear
Brand safety tuned for CPG

Householdreach and frequency, measured and verified
Retail-readyconnects to retail and sales-lift measurement
Nationalscale beyond any single walled garden

Addressable reach

2.1B

Reach households at a scale no single platform matches.

Target by geography, audience, and intent across the open web: millions of brand-safe sites a single ecosystem can’t offer, each one screened before your ad runs.

Monthly addressable customers across screened open web inventory.

Campaign setup

Set up campaigns in plain language.

Describe the outcome you want and RevIQ’s AI assistant drafts the whole campaign (budget, goal, audience, and geo) applied in seconds. Review, adjust, and launch.

Plain-language campaign briefs
AI-applied budget, goals, audience & geo
Review, tweak, and launch in minutes

The RevIQ verified network

Inventory, vetted before your ad runs.

Verified sites and audiences only: every domain is screened for invalid traffic, viewability, and brand safety before your ad runs.

✓Curated, screened publishers
✓No MFA or arbitrage sites
✓Direct, transparent supply paths

Audience targeting

Find your audience anywhere on the open web.

Layer geography, demographics, and in-market intent to reach exactly who you want, the moment they're paying attention.

Geo & location targeting
Demographic & age ranges
In-market & interest segments

Optimization & reporting

Spend where it performs, and prove it.

Optimization & AI

Budget moves to what converts

AI-powered setup launches in minutes, then continuously shifts budget toward the placements and audiences that convert.

Guided, AI-assisted setup
Auto budget reallocation
Plain-language insights

Reporting

Prove what worked

In-depth reporting ties every dollar to outcomes, with alerts in your inbox when something needs attention.

Spend, reach & ROAS by source
Exportable reports
Inbox alerts & pacing notices

Team controls

Enterprise-grade access, brand-safe by default.

Roles, seats and SSO for the whole team, backed by the safety and consent controls that demand partners trust.

Role-based access

Seats for the whole team

Granular roles and permissions so every operator sees exactly what they should.

SSO

SAML single sign-on

Connect your identity provider and manage access across your whole organization.

Brand-safety controls

Floors on every buy

Demand-side brand-safety floors are enforced automatically on every placement.

Consent

Region-aware by default

Consent is read and honored end to end, per region, with no extra setup.

Talk to our team

FAQ

Questions, answered

Everything worth knowing before you request access.